MKT 102: Agentic Marketing & Autonomous Campaigns (HAME) — Hanzo University

University/MKT 102: Agentic Marketing & Autonomous Campaigns

Course MKT 102 · Units: 3.0 · Credential: HAME

Agentic Marketing & Autonomous Campaigns

Engineer programmatic growth machines. Generate multi-channel copy, studio images, voiceovers, and videos with locked brand voice, direct CMS hooks, and closed-loop CRO reinforcement.

Enroll in MKT 102 — $149 USD (+$38 Credit Rebate)Preview Student Portal →

ACADEMIC SPECIFICATIONSMKT 102 · 3.0 UNITS

DURATION3 Weeks · Self-Paced

LEVELIntermediate

CREDENTIALHAME

CREDENTIAL FORMATW3C Verifiable Credential

Lead Faculty & Academic Direction

Elena RostovaGrowth Systems Lead, Hanzo Commercial Labs

PrerequisitesFamiliarity with digital marketing concepts, APIs, and basic scripting

TUITION & COMPUTE REBATEOPEN ENROLLMENT

TOTAL TUITION

$149USD

+$38 CREDITS (25% REBATE)

Guaranteed compute allocation deposited immediately on enrollment. Subsidizes Zen 6 inference and Hanzo Visor sandbox runtimes.

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Automatic 25% Compute Credit Rebate

25% of tuition (rounded up) is immediately deposited into your Hanzo Cloud compute balance on day one. Fully subsidizes your Hanzo Visor sandbox container leases and model inference throughout the course.

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Competency Framework

What you master in MKT 102

Engineered for software practitioners building resilient autonomous production systems.

POST /v1/content/generate CMS pipelines

Multi-modal asset generation (Zen 3, Wan 2.2)

Event-driven campaign automation with /v1/auto

Closed-loop A/B testing & LinUCB CRO optimization

Comprehensive Syllabus

Curriculum & Laboratory Breakdown

Every module combines systems architecture lectures with hands-on containerized lab defense.

MKT 102.1Brand Consistency & Deterministic Multimodal Pipelines

Week 1

Lock brand voice, tone guidelines, and visual assets into deterministic programmatic generation pipelines.

Key Topics & Lectures:

Brand voice vector embeddings and system prompt constraint engineering

Image and visual asset generation with consistent seeds, palettes, and typography

Voiceover synthesis and audio mastering via /v1/audio/speech

Assigned Readings:

Hanzo Documentation: Multimodal Content Synthesis and Brand Voice Guardrails

Lab 1: Generate 10 verified multi-channel marketing variants that pass automated brand voice checks.

MKT 102.2Event-Driven Workflow Orchestration with /v1/auto

Week 2

Connect customer behavior events, webhook triggers, and autonomous agent workers.

Key Topics & Lectures:

Webhook payload ingestion and schema mapping

Stateful customer journey graphs with conditional branching

Rate limiting, email deliverability, and compliance auditing

Assigned Readings:

Enterprise Automation: Event-Driven Lifecycle Messaging at Scale

Lab 2: Wire an event-driven automation flow that responds to user onboarding milestones.

MKT 102.3Closed-Loop Conversion Rate Optimization (CRO)

Week 3

Build bandit-driven landing page optimization loops that iterate copy and layouts dynamically.

Key Topics & Lectures:

Multi-armed bandit testing vs traditional static A/B tests

Real-time conversion feedback ingestion via /v1/analytics

Capstone evaluation and HAME certification issuance

Assigned Readings:

Scott: Multi-Armed Bandits for Digital Experimentation

Capstone Project: Deploy an autonomous landing page optimizer that increases conversion by > 15%.

Final Examination

Capstone Defense & Credential Issuance

Deploy an automated multi-channel campaign engine with real-time conversion reinforcement. Upon automated grading verification, your HAME W3C Verifiable Credential is cryptographically signed and issued to your Hanzo DID.

Enroll in MKT 102 — $149 Preview Student Portal

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